Marketing Manager


  • Funzione:Marketing & Comunicazione
  • Data:10 Aprile 2018
  • Settore:Retail
  • Sede di lavoro:Lombardia (Milano)
  • Salario Annuo Lordo:50.000 - 80.000 EUR
  • Contratto:Full Time

We are looking for a role of  Marketing Manager  for one of the most important International Company.

The purpose of this position is to build and manage the country integrated marketing strategies ( PR, media, consumer engagement , channel marketing) based on the regional brief and local business priorities, as well as planning budget, in order to further build the brand equity , market share and to grow and support the business.

Key Responsibilities:

- Develop, Build and Execute the country marketing strategy, aligning local and global business goals short to long term, managing the planning budget.

- Build and manage the media plan in line with the seasonal marketing strategy including traditional media, digital/social/mobile, including clear ROI KPI’S in order to build equity and market share and support business.

- Build and manage  engagement plans in order to connect with Target Audience through engagement and making sure our engagement plans drive and support business.

- Manage local social networks setting clear strategies and kpi’s for each - Manage media and engagement agencies. Have QBR meetings to maximize WOW and ROI. Set clear objectives and expectations for media and engagement 3rd parties

- Build and manages PR plan to achieve frequent, timely and positive media coverage for the brand and its programs across all available media, in partnership with Cluster PR’s:

  •  Proactively identify opportunities and story angles to tell the brand story to gain positive and qualitative press coverage
  •  Create opportunities to support key wholesale initiatives for the Country 
  • Build solid personal relationships with top tier fashion, marketing, trade, consumer/lifestyle, broadcast and radio press/media, as well as opinion leaders, influencers and develop an internal database of journalists, influencers, opinion leaders, relevant at Country or Pan European level Milan being European fashion capital 

- Build and drive in-store customer marketing strategies across retail & wholesale i

- Work with business partners in market to drive full execution of marketing, to best align marketing assets to the customer's own marketing initiatives to drive revenue increase within positioning objectives

- Maintain business relationships (internal and external partners) and monitor the business environment to make recommendations to adjust marketing plans accordingly.

- Plan and Manage marketing budget

- Identify ongoing opportunities for brand and market share enhancement, effectiveness, and efficiencies

- Build strong relationship with marketing teams

Basic Qualifications:

Education: Bachelor's degree in a business or marketing related field

Years of Experience: 7 + years of experience with proven track record in marketing , including people management

Languages: English, Italian is required

La ricerca è rivolta a persone di entrambi i sessi (L.903/77) e in nessun caso sono imposti limiti di età.